Branding For Dummies Barbara Findlay Schenck, Bill Chiaravalle

Learn to: Understand the meaning and process of branding Get clear about the difference between branding and marketing Create and keep loyal brand customers Manage and protect your brand Create, improve upon, and maintain a successful brand Это и многое другое вы найдете в книге Branding For Dummies (Bill Chiaravalle,Barbara Findlay Schenck)