Hypothetical models of food consumption behaviour by the elderly Katalin VEGH and Sandor Illes

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Katalin VEGH and Sandor Illes - «Hypothetical models of food consumption behaviour by the elderly»

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Aging is not only a challenge for food producers, but also provides a treasure trove of new opportunities for product development and innovations. We have designed a prototype model of food consumption of the elderly with the goal of calling the attention of producers and growers to the specific needs of this growing market segment. However, the food consumption habits of the elderly cannot be compacted into a single model, since this specific age group is not homogenous. By designing hypothetical models we are hoping to facilitate the further research of the issue. In the near future we want to test and try our general models in practice, involving the producers as well as the consumers. The models point at the specific needs of aging populations and their choice of food products based upon reasonable decisions and focusing on the future. Considerations of the future perspective are an important feature of this behavior, since it might significantly improve the quality of life and... Это и многое другое вы найдете в книге Hypothetical models of food consumption behaviour by the elderly (Katalin VEGH and Sandor Illes)

Полное название книги Katalin VEGH and Sandor Illes Hypothetical models of food consumption behaviour by the elderly
Автор Katalin VEGH and Sandor Illes
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 9783844387483
Издательство
Год 2011
Название транслитом hypothetical-models-of-food-consumption-behaviour-by-the-elderly-katalin-vegh-and-sandor-illes
Название с ошибочной раскладкой hypothetical models of food consumption behaviour by the elderly katalin vegh and sandor illes