Inside out communication of Christian Dior Laura Sarap

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Laura Sarap - «Inside out communication of Christian Dior»

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"In the luxury goods‘ market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service..." The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well as in change management; to distinguish between internal communication and internal marketing and emphasize the importance of combining them and last but not least to point out the possible frames which facilitate the inside-out brand communication. The writing is concentrated on inside out communication of Christian Dior’s brand in Tallinna Kaubamaja’s Beauty department. Это и многое другое вы найдете в книге Inside out communication of Christian Dior (Laura Sarap)

Полное название книги Laura Sarap Inside out communication of Christian Dior
Автор Laura Sarap
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 9783838371801
Издательство
Год 2010
Название транслитом inside-out-communication-of-christian-dior-laura-sarap
Название с ошибочной раскладкой inside out communication of christian dior laura sarap