The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making David Stewart, Michael M. Saren

???This book should be considered as required reading or the basis for a marketing management and strategy course. I strongly recommend it.??? Professor Rod Brodie, University of Auckland Business School, New Zealand ???A cracking read for those inte Это и многое другое вы найдете в книге The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making (David Stewart,Michael M. Saren)