A consumer??“centric approach to multi??“screen marketing What is a typical consumer doing right now? There s a decent chance that the answer involves at least one screen. She might be browsing her favorite shopping sites on her tablet, group chatting Это и многое другое вы найдете в книге Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones (Natasha Hritzuk,Kelly Jones)