Extreme Revenue Growth Victor Cheng

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Victor Cheng - «Extreme Revenue Growth»

О книге

What separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth. The big secret to growth isn't getting your strategic planning, sales, marketing, R&D, operations, or human resources right. The big "secret" is getting them all right at the same time. Optimize any one functional area for growth, and you get modest growth. Do it all at once, and you get a multiplier effect that triggers rapid growth. In Extreme Revenue Growth, you'll discover how. Это и многое другое вы найдете в книге Extreme Revenue Growth (Victor Cheng)

Полное название книги Victor Cheng Extreme Revenue Growth
Автор Victor Cheng
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9780984183517
Издательство Книга по Требованию
Год 2010
Название транслитом extreme-revenue-growth-victor-cheng
Название с ошибочной раскладкой extreme revenue growth victor cheng