African Friends and Money Matters David E. Maranz

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David E. Maranz - «African Friends and Money Matters»

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African Friends and Money Matters grew out of frustrations that Westerners experience when they travel and work in Africa. Africans have just as many frustrations relating to Westerners in their midst. Each manages money, time, and relationships in very different ways, often creating friction and misunderstanding. This book deals with everyday life in Africa, showing the underlying logic of African economic systems and behavior. Two new chapters in this second edition emphasize personal relationships, making the book even more relevant to the thoughtful reader. Maranz introduces these principles, as well as the very different goals of African and Western economic systems, plus ninety specific observations of money-related African behaviors. Personal anecdotes bring this book to life. The result is that the reader can make sense of customs that at first seem incomprehensible. This popular book has captured the interest of Westerners living in or visiting Sub-Saharan Africa: business,... Это и многое другое вы найдете в книге African Friends and Money Matters (David E. Maranz)

Полное название книги David E. Maranz African Friends and Money Matters
Автор David E. Maranz
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9781556712777
Издательство Книга по Требованию
Год 2015
Название транслитом african-friends-and-money-matters-david-e-maranz
Название с ошибочной раскладкой african friends and money matters david e. maranz