A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century Stephen Fenichell, Scott Bedbury

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Stephen Fenichell, Scott Bedbury - «A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century»

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. Это и многое другое вы найдете в книге A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century (Scott Bedbury, Stephen Fenichell)

Полное название книги Stephen Fenichell, Scott Bedbury A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Авторы Stephen Fenichell, Scott Bedbury
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 142001902
Издательство
Год
Название транслитом a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century-scott-bedbury-stephen-fenichell
Название с ошибочной раскладкой a new brand world: 8 principles for achieving brand leadership in the 21st century scott bedbury-stephen fenichell