Marketing for Congregations: Choosing to Serve People More Effectively Philip Kotler, Norman Shawchuck

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively. Это и многое другое вы найдете в книге Marketing for Congregations: Choosing to Serve People More Effectively (Norman Shawchuck, Philip Kotler)