Realities of CRM in Multinational Corporation Dr. Pravin Balaraman and Prof Bill Donaldson

The study explores organisational management issues in CRM and assesses how an organisation""s members perceive CRM. The research is based on a survey of 27 sales and service personnel within a major computer and IT services provider. The study Это и многое другое вы найдете в книге Realities of CRM in Multinational Corporation (Dr. Pravin Balaraman and Prof Bill Donaldson)