Excerpt from The Educational Director
This manual is designed to place before the educational director of a department store the many-sided character of her work and to give practical suggestions for educational and service plans. Vocational education is still a new field and none of its divisions is more vague than that of department store training. For this reason a book based on practical experience with salespeople should be of service.
Books on salesmanship are increasing in numbers each year, but while many of these are excellent and deal very efficiently with their subject, they offer no solutions for some of the most serious questions which limit the work of the director. These are the questions which are discussed in the present volume. Unless the educational work is based upon a knowledge of the store opportunities and limitations, the personnel of the classes, and a comprehension of the salesmanship job in a store, the technical knowledge is not available or useful.
The need for providing department salespeople with definite and concrete knowledge of their merchandise has long been recognized and the present series is intended to meet this need. However, the material for instruction does not solve all the problems of the educational director.
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