Excerpt from The Science of Rhetoric: An Introduction to the Law of Effective Discourse
This book is not designed as an introduction to English composition, but rather as a systematic presentation of the laws of discourse, for advanced classes.
Most of the text-books on Rhetoric take a one-sided view of the subject. Dr. Whately has treated Rhetoric as a branch of Logic, making it "the art of inventing and arranging arguments;" Dr. Blair treats it as a department of applied ?sthetics, as if it were a purely critical art; Dr. Theremin regards it as belonging to Ethics, as if eloquence were a virtue. This little work aims to explain the whole theory of effective discourse, for whatever purpose and in whatever form it may be used. The specific province of the rhetorician is to render given ideas effective in producing mental changes in others. Rhetoric treats of thought militant. Logic furnishes conceptions which are formally true; ?sthetics, conceptions which are beautiful; Ethics, conceptions which are just Rhetoric takes these conceptions and establishes them in the mind of another.
Rhetoricians have frequently regarded Invention as a part of Rhetoric. Invention implies the production of some particular kind of thought, conditioned by the nature of the subject-matter.
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