Excerpt from The Butler Way System Book: A Plain Presentation of Some Principles on Which Every Store, to Win, Must Be Right
It has been our observation, in the course of many years' close contact with retailers of every class, that the root reason so many merchants fall short of success is that they give too nearly all their time to buying and selling, and thus neglect the great principles of expense and investment. They generate plenty of power but lack control. They run their stores too loosely. There is not enough of the firm, restraining hand. They take too much for granted. In a word, they do not Know their business. Most books written in an effort to set the retailer right in these essentials fail because they are written for experts rather than for die man who must learn. This has left a very urgent need, and in an effort to fill it we have written The Butler Way System Book, We believe this book is thoroughly practical and workable and that it will enable the retailer to keep things straight in his store without using up too much energy in the keeping. We believe it will show how to get enough system without the risk of getting too much. The book was built out of a wealth of material gained from numerous sources. The knowledge of leading experts in each of our five houses was drawn on without reserve. So was the experience of the country's most successful retailers. Leading authorities in various lines were called into consultation. Then an effort was made to present these technical subjects in entirely non-technical language - to make them so plain that die busy merchant could apply them quickly and with reasonable ease to his individual problems.
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