Excerpt from How to Do Business With Russia: Hints and Advice to Business Men Dealing With Russia
Amongst the many outlets for increased British trade after the war, the popular imagination has been more impressed with the prospects in Russia than in any other part of the world. Without suggesting for a moment that there is not some ground for the belief that the opportunities presented (if rightly exploited) will be as profitable as they are limitless, I welcome the present work because it does not seek to minimise the difficulties confronting those who propose to open up business with Russia for the first time. Neither Mr. Steveni nor Mr. Petersson, whose joint and separate minds have been brought to bear upon the subject-matter of the book, have adopted the second-hand generalities of theoretical writers or the one-sided style of a prospectus. Their friendliness towards Russia and its people is beyond question, but they insist upon the need for understanding the local trade conditions, the national characteristics of the people in different parts of a vast Empire, and the essential differences between Russian business methods and our own. Something might also be said for a better understanding of British methods by Russians. Its very frankness, in my opinion, constitutes the chief value of this book.
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