Excerpt from The Turning Wheel the Story of General Motors, Through Twenty-Five Years 1908-1933
It is probable that no invention of such far-reaching importance was ever diffused with such rapidity or so quickly exerted influences that ramified through the national culture, transforming even habits of thought and language." This quotation from the report of the Hoover Research Committee on Social Trends refers to the motor vehicle.
The commonplaceness of motor cars in our daily lives makes us unaware of their significance. It is almost impossible to realize a present-day world without automobiles, and yet motor cars are little more than a generation old.
This book, then, not only helps to make us conscious of the marvelously rapid development of a new art, a new convenience, a new means of transportation, but also, in giving the history of one of our important industries, it provides a view of the vast social consequences of invention and enterprise. And yet General Motors is but twenty-five years old.
Innumerable histories of nations, rulers, wars, and peoples have been published of much less significance than this story of a great industry. Our leading business groups will find here many instances and examples of enterprising public service. Here is a broad yet carefully written history of an industrial enterprise which directly or indirectly affects intimately the lives of our people.
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