Excerpt from Conducting a Mail Order Business
This book is intended to be of use to those already engaged in Mail Order business, and to those who contemplate taking up this method of trade. It is the author's desire to deal simply and frankly with his subject, especially keeping the beginner in view. In consequence, he asks for a sympathetic hearing by those who are masters of the craft, men and women to whom some of the chapters must read like their A B C.
The writer must be pardoned for anything in the work that may appear discouraging, or as an undue presentation of difficulties. This is not intended, for a far more useful purpose is in view. But it would be unfair to any reader who contemplates adopting as a career, salesmanship by post or advertisement, to paint the case in its optimistic colours only.
Mail Order business has for years attracted the attention of a large number of skilful and brilliant business men and women, and may be regarded as having passed from experimental regions into the status of an exact science. Every experienced firm has its own particular characteristics and methods, and (what is far more important) many have their own men of genius working the machine.
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