Social Network Sites- A Tool for Advertising in the Consumer Market Charles Turkson

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Charles Turkson - «Social Network Sites- A Tool for Advertising in the Consumer Market»

О книге

The advent of Social Networks has affected consumers" preferred information sources. Advertising aims at meeting consumers at their preferred location and then communicating firm-value. This book assesses the Ghanaian Consumers" use of Social Networks as well as their reaction towards advertising on this medium. This informs firms and advertising agencies on the appropriate medium or mix of which to use in reaching the relevant markets. Это и многое другое вы найдете в книге Social Network Sites- A Tool for Advertising in the Consumer Market (Charles Turkson)

Полное название книги Charles Turkson Social Network Sites- A Tool for Advertising in the Consumer Market
Автор Charles Turkson
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 9783659448584
Издательство
Год 2013
Название транслитом social-network-sites-a-tool-for-advertising-in-the-consumer-market-charles-turkson
Название с ошибочной раскладкой social network sites- a tool for advertising in the consumer market charles turkson