Excerpt from Keeping the Road Open or How to Adminster a Large Advertising Appropriation Wisely
The road over which your business travels leads from you to the ultimate buyer and user of what you have to sell - be it manufactured articles, professional knowledge, service or anything else whatever.
Hard work built that road - grubbed up the rocks and stumps, laid the foundations, rolled out and paved the surface. Your own brains engineered it, your own business ability and business experience did the work. Thrift, common sense, economy, courage, industry went into it.
Are You Keeping It Open and in Repair?
This book will come like a blow between the eyes to many a self-satisfied road-builder - if he is still sufficiently honest to admit his own mistakes.
It is profoundly true that scores and scores of business enterprises reach a certain success and then cast overboard the common-sense business principles that built them.
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