Scientific Sales Management Charles Wilson Hoyt

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Charles Wilson Hoyt - «Scientific Sales Management»

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Excerpt from Scientific Sales Management: A Practical Application of the Principles of Scientific Management to Selling

Some few days ago when Mr. Hoyt told me that he had written a book on Scientific Sales Management, I congratulated him. At the same time, I said that those who had occasion to spend money in sales work, were to be congratulated also.

During the years I have known Mr. Hoyt, I have more and more admired his work. Our first meeting was purely on a business basis, but he quickly made our connections stronger by the excellence of his methods.

In his experience Mr. Hoyt has had a most happy combination which has made him the really big advertising and sales director that he is.

First, he was given the benefit of a scientific engineering training at a great university (Yale, 1894, S.S.S.). That probably made him the accurate, keen analyst that he is. He analyzes, reasons, and deduces in a clear-cut way. His mathematical training has made him exact.

Then he did what seems strange for a university-trained man - what really made him the power that he is.

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Полное название книги Charles Wilson Hoyt Scientific Sales Management
Автор Charles Wilson Hoyt
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9781330055281
Издательство Книга по Требованию
Год 2015
Название транслитом scientific-sales-management-charles-wilson-hoyt
Название с ошибочной раскладкой scientific sales management charles wilson hoyt