Excerpt from How to Run a Store
The importance of retail store management is obvious. The need for a working practical knowledge of the principles and practices of retail merchandising is likewise obvious. When we see so few retail store proprietors making more than a bare living from their investment, in a store, of capital and effort, we realize that it is time to give intensive common sense study to the problems of retailing.
The mortality among retail stores is disturbing to say the least. And when we realize that two thirds of the misfortunes are attributed to incompetency and ignorance of the retail business principles, we appreciate the need for a stimulation of constructive thought and, indeed, often of energy.
There are several excellent books on retailing already on the market. This book is not offered as "something better" but as "something different" and something more directly applicable to the small store needs.
Present works on retailing confine themselves to a large extent to the organization and management of department stores or large retail establishments, to the training of the retail salesman, and the development of the personal equation.
Stores to a great extent are owned by men who themselves do a little of everything.
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