Excerpt from How to Sell How to Advertise: A Hand-Book of Business Building
This volume deals with every phase of getting business through the mails. Its field of usefulness is wide, from the small business whose proprietor is perhaps sales manager, advertising manager, and promotion manager in one, up to the establishment employing thousands of men, and having a complete sales organization.
During the past few years, experience has shown that the sale of practically every known commodity may be increased by a judicious use of the mails. The manufacturer, the wholesaler, the jobber, the retailer, in whatever line, all may utilize to advantage this method to secure orders direct, to secure prospects, to follow up advertising or inquiries, to support salesmen on the road, or to create a friendly feeling among customers.
The ten authors are all men of wide and successful experience. Their ideas and methods as given in this volume will be of immense advantage even, to those experienced in mail advertising and selling, while to the less experienced, or to the novice, this information is of untold value.
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