Excerpt from Cooperative Marketing: Its Advantages as Exemplified in the California Fruit Growers Exchange
The purpose of this book is to point the way toward a better system of food distribution. The history of the cooperative movement in the citrus industry of California demonstrates by achievement the possibility of improvement over the ordinary plan for getting farm products to market. In the cooperative organizations of the citrus industry marketing machinery has been developed to a degree not even approximated in other agricultural industries. Organization is, in fact, the characteristic feature of the citrus industry, while in other industries it is usually only an insignificant factor.
Without, therefore, attempting to trace the history of the movement, the text analyzes the structure of the cooperative associations of the citrus industry. The ordinary problems that face the cooperative association are reviewed, problems of organization, problems of internal management, problems of relationship to other similar associations. It is hoped that an accurate picture has been drawn of the actual operation of the series of organizations that form the distributing system as a whole. It is also hoped that persons who contemplate organizing a cooperative marketing association can gain from the present analysis a satisfactorily comprehensive view of the difficulties likely to arise, and the manner in which a successful enterprise has met them.
Citrus literature is voluminous, but on the marketing arrangements there are no connected accounts.
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