The European Corporation: Strategy, Structure, and Social Science

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This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler"s original model of strategy and structure to include conglomerate diversification and the more integrated "networked multidivisional" structure. Это и многое другое вы найдете в книге The European Corporation: Strategy, Structure, and Social Science

Полное название книги The European Corporation: Strategy, Structure, and Social Science
Автор
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Менеджмент. Управление предприятием
ISBN 199242089
Издательство Oxford University Press
Год 2001
Название транслитом the-european-corporation-strategy-structure-and-social-science
Название с ошибочной раскладкой the european corporation: strategy, structure, and social science