Excerpt from Selling Life Insurance
This book has been written for the sole purpose of presenting in a simple and straightforward manner the most modern and effective practices in life underwriting.
The underlying plan of this book follows very closely the course in "Practical Salesmanship" given by the writer while Director of the School of Life Insurance Salesmanship at the Carnegie Institute of Technology, Pittsburgh, Pennsylvania.
A careful reading and study of the book will show very clearly the underlying theory of the strategy of selling. However, the major emphasis is placed upon selling suggestions, selling plans, and methods of procedure which have proved highly successful in life underwriting.
The book may be used as a textbook in schools of life-insurance salesmanship, in the weekly meetings of local agencies, and as a basal or reference text in correspondence courses. Also, the writer has constantly had in mind another group of readers and users - the men who are selling life insurance every day and who do not have the opportunity of obtaining help, other than that which they can give themselves.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Это и многое другое вы найдете в книге Selling Life Insurance (Classic Reprint) (John Alford Stevenson)