Excerpt from The Ayer Idea in Advertising
As we write there are two hundred and thirty-five advertising agencies in the United States. Ere these words are done into type there will probably be more - or less. Every year sees many starters - a few succeed; some hang on; most fail. Forty-three of these changing, shifting years have slipped past since N. W. Ayer 6c Son made its beginning. For at least a quarter of a century no person well-informed about advertising has seriously disputed the right of this house to the title of leadership in the advertising business.
We claim the distinction of serving the largest number of advertisers and a number of the largest advertisers. We have more small accounts, more medium-sized accounts and more large accounts than any other agency - we cover more kinds of legitimate commercial enterprise and have broader relations with a greater variety of publications and other forms of advertising media than any other concern engaged in similar work.
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