The Marketing of Whole Milk (Classic Reprint)

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Excerpt from The Marketing of Whole Milk

Milk is a food in the distribution of which the public has taken particular interest, and on which much has been said and written. Numerous investigations have been made and reports issued upon the subject. The author has made a careful study of all such material available, in order to supplement information gained from a number of years of personal contact with the milk business in various parts of the country, and has attempted here to present a rounded out discussion of some of the economic phases of milk distribution and of the ever present problem of price determination. It is hoped that such a presentation may aid in clearing the air of much that is beside the point or even in error and may give a clearer conception of the whole problem to those who are called upon to solve it.

Acknowledgment should be made for the assistance rendered by a large number of milk dealers, by officers of milk producers" associations, by public officials, and by some of my fellow teachers. Special acknowledgment is due to Professor B. H. Hibbard, of the University of Wisconsin, and to Professor J. I. Falconer, of Ohio State University, who very carefully read the manuscript and gave helpful suggestions.

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Полное название книги The Marketing of Whole Milk (Classic Reprint)
Автор
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9781330576793
Издательство Книга по Требованию
Год 2015
Название транслитом the-marketing-of-whole-milk-classic-reprint
Название с ошибочной раскладкой the marketing of whole milk (classic reprint)