Excerpt from Planning an Advertising Campaign, for a Manufacturer, Vol. 1: Analysis of the Product
Is it a year-round seller? or seasonable? pp. 19-20.
Deland, Lorin F., Imagination in Business, pp. 42-51.
Printers Ink, April 24, 1913, p.27.
.What is the present annual consumption? pp. 20-21.
Mahin Advertising Data Book, 1913-1914, pp. 424-26
B.Supply
1.What is the present total capacity of your plant? p.22.
2.Raw material
a. Is your supply of raw materials steady in amount?
or in danger of becoming soon exhausted? p.23.
b.Is your supply of raw materials steady in price? or fluctuating? pp. 23-24.
3.Labor
a. Is your supply of labor "open shop?" or union? p.24.
b.Is the larger proportion of your labor skilled? or unskilled? pp. 24-25.
4.Management
a. Does final word in management of details of your advertising depend upon one man? or a group of men? pp. 26-27. b.Does management consider advertising as an investment? an expense? or a gamble? pp. 27-28.
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