Consumer Attitudes toward the Marketing Practices Dr. Gamal Sayed Abdelaziz

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Dr. Gamal Sayed Abdelaziz - «Consumer Attitudes toward the Marketing Practices»

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Less relatively attention has been devoted to the consumerism issues in developing and least developed countries where consumerism is at an early stage of growth. Thus, this study comes to present a composite picture of consumers"" perceptions and attitudes toward the marketing practices in Egypt. The ICSM index which was developed by Gaski and Etzel (1986), is adopted as a measurement instrument to collect the data of this study. Overall, the research found that consumers carry negative attitudes towards the marketing practices of the Egyptian business firms. The findings also reveal on significant differences between the Egyptian and Arab consumers in terms of their attitudes toward marketing practices. The differences were found on both the aggregate level of ICSM, and the sub-scales (product, price, advertising, and selling) of which the index consists. Finally, the results indicate that the consumers"" attitudes toward marketing practices differ significantly according to their demographics. Measuring and analyzing the attitudes and perceptions of consumers toward to the marketing practices of business firms can lead to conclude some useful insights to the marketing managers. Это и многое другое вы найдете в книге Consumer Attitudes toward the Marketing Practices (Dr. Gamal Sayed Abdelaziz)

Полное название книги Dr. Gamal Sayed Abdelaziz Consumer Attitudes toward the Marketing Practices
Автор Dr. Gamal Sayed Abdelaziz
Ключевые слова маркетинг, реклама, общие вопросы
Категории Деловая литература, Маркетинг. Реклама
ISBN 9783838392875
Издательство
Год 2010
Название транслитом consumer-attitudes-toward-the-marketing-practices-dr-gamal-sayed-abdelaziz
Название с ошибочной раскладкой consumer attitudes toward the marketing practices dr. gamal sayed abdelaziz