Questionnaire Design for Business Research Carey V. Azzara

Questionnaire Design for Business Research provides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: "What"s wrong with my questionnaire?" Это и многое другое вы найдете в книге Questionnaire Design for Business Research (Carey V. Azzara)