Be Unique or Be Ignored Marc H. Rudov

Branding is ultimately the CEO"s responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company"s costs of sales, capital, and media. If people don"t "get" your brand-your value proposition-within 15 seconds, they"ll resist purchasing from, investing in, and writing about your company. Or, they"ll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored. Это и многое другое вы найдете в книге Be Unique or Be Ignored (Marc H. Rudov)