The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Leigh Caldwell

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. Это и многое другое вы найдете в книге The Psychology of Price: How to use price to increase demand, profit and customer satisfaction (Leigh Caldwell)