Winning Credibility Matthew Michalewicz

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Matthew Michalewicz - «Winning Credibility»

О книге

More than half of new businesses fail within five years, and many of those that endure can"t seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge. Это и многое другое вы найдете в книге Winning Credibility (Matthew Michalewicz)

Полное название книги Matthew Michalewicz Winning Credibility
Автор Matthew Michalewicz
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9781876462529
Издательство Книга по Требованию
Год 2007
Название транслитом winning-credibility-matthew-michalewicz
Название с ошибочной раскладкой winning credibility matthew michalewicz